My Projects
Web Development for (ESI)
I designed and developed a WordPress website for ESI, integrating a seamless consultation booking system and crafting an intuitive layout to enhance user experience. This project involved optimizing site functionality, structuring informative business pages, and ensuring a professional online presence tailored to ESI's needs.
Brand Design For KatsKry Streetwear
I developed the full branding for KatsKry, creating unique hoodie designs, designing the official e-commerce website, and crafting the brand's logo and catchphrase. This project involved translating the brand’s identity into a strong visual and digital presence, ensuring a cohesive and engaging experience for customers.
School-based health clinic Marketing Assets
For the Stewart County School District’s school-based health clinic, I designed a custom sign that became the foundation for their marketing materials. This design was adapted for mousepads, pens, flyers, banners, and yard signs, ensuring a consistent and professional brand presence. My work helped enhance the clinic’s visibility and outreach within the community.
Music Marketing (Streaming)
Our recent music marketing campaign leveraged Instagram and Facebook ads, combined with strategic content creation, and compelling copywriting to promote an artist's upcoming single. The results were remarkable, achieving 250,000 streams, and generating an organic push from Spotify. This campaign not only elevated the artist's visibility, but also engaged a wider audience, driving excitement for the release.
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Social Media Management
(Food Industry)
As part of an ongoing project, I currently serve as the Social Media Manager for a smoke truck business specializing in grilled and smoked meats, catering services, and event bookings. I manage the brand's TikTok and Instagram presence, focusing on increasing visibility, engagement, and conversion through organic content strategies.
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Key Results:
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Gained 30,000+ views on TikTok with consistent post performance (900+ views per video) and 25 new followers since managing the account.
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Increased Instagram visibility with 4,000+ views and 10+ new followers, including a collaborative post with Georgia International Convention Center to expand local reach.
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Successfully secured two catering gigs directly through social media engagement and improved brand positioning.
This project demonstrates my ability to apply growth-focused content strategies that drive real-world results for small businesses.
Social Media Management
(Food Industry)
As part of my work with Whisk Breakfast and Brunch, I served as the Social Media Manager, overseeing the brand’s Instagram, TikTok, Facebook, Nextdoor, website blog, and email newsletter. My focus was on creating engaging, trend driven content that highlighted the staff, environment, and upcoming events while increasing visibility, engagement, and customer conversions through organic and paid strategies.
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Key Results:
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Grew Instagram followers by 26% (15.5K → 19.5K), TikTok by 367% (300 → 1,400), and Facebook by 67% (~600 → 1,000).
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Drove 34,464 impressions and 3,755 conversions through targeted content and Google Ads campaigns.
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Produced high quality photos, videos, Reels, and promotional graphics, consistently earning compliments from customers and management for fun, creative, and on brand content.
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Designed flyers and event promotions to increase customer attendance and engagement.
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This project demonstrates my ability to apply growth focused, multi platform content strategies that drive measurable results and enhance brand visibility for small businesses.
